Cristin Frank had a 13 year career in branding and marketing for consumer products such as Budweiser, Nestlé, Kraft and SC Johnson (not to name drop or anything).
Currently she hosts the Ustream TV show, Biz Court: Is It a Business or a Hobby. If business model analysis bores you to pieces, her story telling won’t – check it out at http://www.ustream.tv/CristinFrank.
She just launched the e-book, Model Rocket: How to Expand your Business Model and Blast Off the Ground,” for entrepreneurs searching for the missing link to business success.
Lastly, in Cristin’s insatiable desire for continued learning and growing, her life portfolio also includes being a wife, mother of two boys, author of two books, and a distance bicycle rider.
Does Your Business Idea Have Legs?
How to Expand Your Business Model
26 Reasons Why Entrepreneurs Fail
How to Teach Entrepreneurship To Kids (#141)
1. Tell us about your latest book.
When I started my first business I became a dismal statistic of failure because I was listening to old-school advice about needing money to make money. I went through all the proper procedures and thought I had covered all my bases: great idea, capital, patent, website and time. But what was missing was the infrastructure – the business model. I had no system for generating leads, incentives or relationships.
Little did I know, there were breakthrough opportunities available to entrepreneurs that actually made it easy to create multiple streams of income.
By interviewing successful small business owners, I discovered their secrets for connecting the dots of success. My explosive, new e-book “Model Rocket: How to Expand Your Business Model and Blast Off the Ground,” shows readers the missing link of business success.
This book takes guerrilla marketing, strategy and branding methodology to expose creative solutions to success. It is full of fresh thinking and genius action plans that don’t come with an outrageous price tag.
2. How did you get started as a writer?
I started in consumer packaging, writing and editing for companies such as Anheuser-Busch, Nestlé and SC Johnson. My first book was actually a novel titled, Trimming the Blue Hairs.
3. What does a typical day look like for you?
I spend a good chunk of time self education, so I typically start and end my day reading books, blogs and the Yahoo finance page. In between, I write my own material, look for interesting people to follow on Twitter and plan my upcoming shows on Ustream.
4. Describe your desk/workspace.
I work at a corner desk in my home office. It’s covered with my kid’s artwork and my favorite reference books. If I’m not there, I’m in my community with my pocket notebook close at hand.
5. Favorite books (especially for writers)
Mindset: The New Psychology of Success – Carol S. Dweck
Crush It! – Gary Vaynerchuk
Writer Mama – Christina Katz
6. Tell us 3 interesting/crazy things about you
1. I’ve flown and landed an airplane
2. When I was young, I wanted to grow up to be a roller-skating waitress
3. I eat ice cream in front of my kids and tell them it’s mash potatoes
7. Favorite quote
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom”
8. Best and worst part of being a writer
Best is that to non-writers you sound really interesting.
Worst is your unknown effect on your readers.
9. Advice for other writers
Pick the most effective medium for your knowledge – it may be newspaper, documentary, book, blog or podcasts – keep your options open.
10. Tell us a story about your writing experience.
Upon meeting, for the first time, a relative of a friend, she asked me about being an author. My six-year-old was present for the brief conversation about being an author. Later, I introduced him as an aspiring farmer. He corrected me, “I’m also an aspiring author.”
It was endearing to me that he looked up to me as a professional role model at his age.
Where can people buy your book?
Model Rocket: How to Expand Your Business Model and Blast Off the Ground,” is available for purchase at www.cristinfrank.com for $37.99. You may watch the video book trailer at http://www.youtube.com/watch?v=BsVDJdHStTw