10 QUESTIONS FOR…Carolyn Howard-Johnson, the Frugal Book Promoter!

Author interview with Carolyn Howard-Johnson, your Frugal Editor and Frugal Book Promoter (-:

Carolyn was raised by a depression-era mother, thus the Frugal thing. Her fiction is informed by The Place she grew up, beauty, warts and all. Utah. And, like Wendy, she loves to share and help writers promote their books. Find her frugal stuff at www.howtodoitfrugally.com and her fiction and poetry at www.carolynhoward-Johnson.com .

1. Tell us about your latest book.

It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques . It was launched at the National Stationery Show at Javits Center in New York (about the time of last year’s Book Expo America) and is based on my many years as founder, owner and marketer for a chain of gift stores. Find it at www.budurl.com/RetailersGuide.

2. How did you get started as a writer?

I thought the boys on my high school newspaper staff were cute. We said “cute” back then, not “hot.” I wouldn’t have known from “hot.”

3. What does a typical day look like for you?

I look like a toadstool growing out of one of those ergonomic chairs that sit in front of computers. In the afternoons I got to movies, a habit born out of the days when I reviewed film for the Glendale News-Press. Movies also inform my writing.

4. Describe your workspace.

Messy, very messy. If you’d like a photo, I’ll send it to you. It was taken a couple of years ago. It’s worse now. There is still room, however, for my Great Dane to spread out on the floor.

5. Favorite books (especially for writers).

Oh, so many. Wendy, I’m reading yours. Just got it. One of my favorites these days is an e-book by Larry Brooks on story structure. www.storyfix.com. It’s the best I’ve ever seen on that subject.

6. Tell us 3 interesting/crazy things about you.

• Mmmm. I dye my hair the same color it comes out at the roots. Go figure.
• I was a redhead before I was a blonde. Wishing made it so. You can call it silver, or gray and get a swat. You can get away with “platinum,” though I still want to be “blonde.”
• I was only 18 when I started my first writing job. You can learn how I got that job by reading the fictionalized account in my novel This Is the Place. http://www.amazon.com/This-Place-Carolyn-Howard-Johnson/dp/1588513521/

7. Favorite quote

“Careers that are not fed soon die as readily as any living organism given no sustenance.”

Carolyn Howard-Johnson

You’ll find it on my handouts for the classes I teach at UCLA, all over my Website, in th footers of some of my books, etc.

8. Best and worst part of being a writer

Oh, gosh. Best part. I love it. It cured me of cancer.

Truly, no worse part. Truly.

9. Advice for other writers

Read. Read in your genre. Read outside of your genre. Read how-to books on every subject related to writing and the marketing of books. Read more than one on each subject. Buy books for gifts.

10. Tell us a story about your writing experience.

I love your story. It’s hard to beat.  So I won’t try.

At that first job in journalism I wrote a cooking column for teenagers, using their recipes. I was also learning layout and had to write the cutlines (those little explanations beneath pictures) and it is hard to write them for one column headshots. One week I featured a brownie recipe that didn’t have to be baked from a teen in Salt Lake City. I wrote (name changed to protect the innocent), Diane Dotson . . . Easy to make while studying.” It ran in most editions. Editors caught it before the city edition hit the press. Luckily for me and for my job.

Where can people buy your books?

Oh, so many! Just know that I know my HowToDoItFrugally books will help authors make their dreams come true and that I consider even The Frugal Editor (www.budurl.com/TheFrugalEditor) important in marketing your book to a publisher, agent or anyone else. Editing is just so important. Your readers will find everything from my award-winning poetry to The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) at www.howtodoitfrugally.com.

Blog radio show seeks poets

Misterie Loves Company Show I am seeking an array of artists from music, poetry and spoken word to interview tuesday nights @ 9pm via BTR(Blogtalk Radio). This means you must be able to call in for the duration of the interview.http://www.blogtalkradio.com/misterielovescompany Also please submit work and bio or presskit to uniquete @ yahoo.com

Need a writer, editor or proofreader?

Lauren Holder Raab can help with your projects! She provides freelance writing, editing and proofreading services, primarily for authors and literary publications. Projects include books, magazines and websites. Check out her website, www.laurenholderraab.com, and tell her Wendy sent you.

Here’s a review of Wendy’s book on Lauren’s site:

http://www.laurenholderraab.com/2009/07/31/book-review-the-query-queen-holds-court

10 QUESTIONS FOR…Shel Horowitz, “Grassroots Marketing for Authors and Publishers”

Author interview with Shel Horowitz

About Shel: “Marketing consultant and copywriter specializing in affordable, ethical, effective methods. Author of eight books, six of them on marketing. I live in a 1743 antique farmhouse on a working farm in Hadley, MA (we don’t farm it but our neighbors have 400 cows).”

1. Tell us about your latest book.

Grassroots Marketing for Authors and Publishers is a comprehensive one-stop collection of ideas, strategies, and examples to differentiate your book in a marketplace with over 400,000 books published a year, just in the US. While it has two chapters on the bookstore system, it also covers many nontraditional ways to market books, including methods to get them bought in quantity. Full of examples of press releases, marketing plans, pitch letters, and much more. Also, when people buy the book directly from me at http://www.grassrootsmarketingforauthors.com, it comes with two extra e-books: How to Write and Publish a Marketable Book, and Web 2.0 marketing for the 21st Century (as well as assorted other goodies).

2. How did you get started as a writer?

I like to say I became a writer because I’m interested in almost everything. I started writing as the token liberal for my high school’s conservative underground newspaper (they ran my stuff with disclaimers!) in 1971 or 1972, and I’ve been writing ever since. I thought I’d make my living as a journalist, but instead, I’ve been running my commercial writing service since 1981.

3. What does a typical day look like for you?

I’m usually at the computer by 6:30 or so, and then I work in short bursts with lots of breaks–mostly because the computer makes my eyes very tired. Usually I mix various tasks during the day, so I don’t burn out on any of them. So for instance, I’ll alternate among my own writing projects, client projects, promotion/marketing, and trying to keep current in the e-mail deluge.

4. Describe your desk/workspace.

It’s messy. Usually there are several piles related to current projects, a bunch of business cards from recent networking events, and of course my iMac. Over on my right I have a shelf with the books I’ve written or those I’ve produced for clients, some basic office supplies, phone, and my credit card machine. The best part of my workspace is the view of the farm and the mountain behind it, and the second-best is the family cat, who is often parked directly to the left of my computer chair.

5. Favorite books (especially for writers)

I have tremendous admiration for skilled novelists. I enjoy Alice Walker, Ray Bradbury, J.K. Rowling, Phillip Pullman, Mark Twain, Barbara Kingsolver, and dozens of others. I can explain how to do pretty much anything, but I have never succeeded with plots and characters. Nonfiction, I tend to read a lot of books on marketing and persuasion, including those by Mark Joyner, Joe Vitale, Jay Conrad Levinson, Dave Lakhani, Susan Harrow, David Ogilvy, Ted Nicholas, Claude Hopkins…and these have made a bigt difference in my 0own writing, especially in the writing I do for clients. I’m a voracious reader, usually have several books going at once. Of course, I’m a fan of my own books too, especially Principled Profit: Marketing That Puts People First–which I think could actually change the world.

6. Tell us 3 interesting/crazy things about you

1. My wife, novelist D. Dina Friedman (www.ddinafriedman.com), and I met at an open poetry reading in Greenwich Village, NYC, in 1978—and it turned out we went to the same high school. There’s a picture of us in my yearbook, next to each other in a crowd of people.

2. I decided to be a vegetarian at age 12, but my mom convinced me (and I didn’t have the Internet to prove her wrong) that I’d stunt my growth. So I waited until I was a 16. Still a vegetarian, as are Dina and the kids.

3. Going to Antioch College, where every three months I was thrown into the outside world and had to find housing, build community, etc. in a very short time before returning to campus three months later–and also being a member of a homestay organization (www.servas.org) for the last 25 years, made me a very good traveler. I can hit a strange city and very quickly figure out where I should go, what I should do, etc.

7. Favorite quotes

“Be ashamed to die until you have won some victory for humanity” (Horace Mann)

“It is a sin to be silent when it is your duty to protest” (Abraham Lincoln)

“Whether you think you can, or whether you think you can’t, you’re right” (Henry Ford)

“From Pacifica, this is Democracy Now” (Amy Goodman)

8. Best and worst part of being a writer

I’m the rare writer who actually loves writing! When I write for myself, it’s a doorway to exploring anything I want, and when I write for clients, it’s a fun challenge to make even dull-appearing subjects fascinating. I’ve had to learn to be temporarily excited about everything from accounting principles (the excitement on that one, I confess, didn’t last long) to water rights in Nepal—whatever my clients need marketing copy for.

The worst part is physical: eyestrain, repetitive stress issues in my hands, and the occasional backache. Alexander Technique, naps, vision therapy, and better glasses have helped somewhat, but it’s still frustrating. I could get SO much more done if my body would play nicely with the computer.

9. Advice for other writers

Sit down and write, stop making excuses. Learn to take advantage of short bits of free time. Back in 1991, I wrote big chunks of Marketing Without Megabucks during my daughter’s brief naps, using a primitive laptop and sitting on the porch while she napped in the playpen; some of these were only 15 minutes before she was up again. I snatched bits of time on the deck of a cruise ship to write the first 10,000 words of Principled Profit, not to mention a very detailed travel journal. Recognize that the NYC publishing process is closed to most people, but you can make a success through other paths (I’ve helped quite a few writers set up their own publishing companies and produce terrific books). If someone asks you to write “for exposure,” say yes when it makes sense and no when it doesn’t. (yes, sometimes it actually does.)

10. Tell us a story about your writing experience. 

A few years ago, I opened my e-mail and found an order for my $8.50 e-book on how to have fun cheaply—from Mark Joyner, an Internet marketing superstar and best-selling author of several business books published by John Wiley. When I acknowledged the order, I added a note offering to send a gratis copy of Principled Profit, which I thought would appeal to him. He loved the book and not only wrote a very nice testimonial but began a correspondence. He asked me to contribute an essay to his book The Great Formula, which I did–and which is one time that “exposure” turned out to be pretty decent pay, as that has led to some very good contacts. Then I asked him if he’d do a teleconference just for the members of my list and the listeners to my radio show, which he did. And then he asked me out of the blue if I’d like the contact information for his editor at Wiley. The result, Guerrilla Marketing Goes Green, will be published next year, co-authored with another superstar, Jay Levinson. That’s another nice partnership related to the deal. I brought Jay in because I thought this was a strong fit with the branding he’d already done for 20+ years, and I knew I could benefit greatly from association with the Guerrilla Marketing brand. Everybody I talk to about this book is extremely enthusiastic and eager for the book to come out.

Where can people buy your books?

I’ve just set up a portal page leading to all my books, websites, blog, newsletters, etc., at http://shelhorowitz.com

10 QUESTIONS FOR…Melissa Giovagnoli, author (and founder) of “Networlding”

1. Tell us about your latest book.

Networlding is all about how to make Malcolm’s Gladwell’s best-selling book, The Tipping Point, work in today’s “Networked World.” It provides a seven-step, proven system (picked up by Yale University for example) for building effective networks that yield accelerated returns.

It helps companies and individuals accelerate goal achievement as it has the science of networks imbedded into the steps. The book is an evolution of another book I wrote on networking and decades of research on effective networking. Bottomline: it’s great for both people looking to grow new business opportunities or new career opportunities.

2. How did you get started as a writer?

I was a writer back when I was in college, taking every writing course I could find. But it was really after I started my own company after law school and trying out a big legal career that I decided what I really wanted to do was to go back to consulting. I was around when computers were first being used and I was able to “catch the wave” of the new world of work  that time brought forth.

I loved people and I loved computers and I also realized I wanted to help people start businesses, so I reached out to my network and found a publisher in Chicago, Dearborn Publishing, who took a deep interest in my first book idea—a resource book for entrepreneurs. That started my writing with my first book, The Chicago Entrepreneurs Sourcebook. That did well becoming one of the top 10 small business books in Chicago the year it came out. From there I just kept writing and now have 11 books out.

3. What does a typical day look like for you?

My day starts with calls from either author-to-be or from my alliance partners who work with me on our various projects. I am licensing out the Networlding methodology and now have five licensees this year having taken on five since January and with a goal to have ten by the end of the year. Therefore, daily, I’ll be working on some kind of support for the licensees, helping them market and develop their Networlding  practice. Our licensees come from all over the country and now are coming from outside of the country, so our conversations with them, by phone, focus on how to market effectively to people and companies in their respective communities to help these prospects understand the benefits of our methodology.

Other days I’ll be speaking at a conference as a keynoter or panelist on social media and networking. I usually don’t travel a lot any more. I try to send one of our virtual partners, first.

My day continues with  requests by email to help someone get a book written and marketed. Now we are growing out our publishing division so my days can also include identifying organizations—especially consulting firms who can really grow their market share by authoring books.

 

4. Describe your desk/workspace.

This is simple, I have a creative room (really!). It’s got a cool red coach and a simple dark oak desk with a Mac G5 on it, but I usually sit on my comfy red coach with my Mac Air on my lap. I just love the Mac Air. I can walk around with it and it is so light it almost floats. With it and a wireless headset, I feel like I am wired to the world.

5. Favorite books (especially for writers)

Great question. Since I do so much book coaching I don’t read as much by other authors on writing books but, instead, do major research on the top-selling books. I analyze what makes those books sell and then try out those strategies with my authors. But I do like Julia Cameron’s, The Right to Write .

6. Tell us 3 interesting/crazy things about you.

1. Everyone thinks I am so brave, but, really, I am as scared to death of doing brave things like calling up CEO’s for new business as anyone else. I just call myself “stupidly courageous.” 2. I know you won’t think this is crazy but in a world where everyone is out for themselves, I really mean it when I say that my greatest goal in life if to win the Nobel Peace Prize for teaching companies how to “do well by doing good.” I would then give my prize money to the foundation I am forming to help disadvantaged kids get better starts in life after college (and right now there are a lot of disadvantaged kids out there). 3. I want to open up an innovation store on Michigan Avenue in Chicago in the current Borders Store that will be going out of business by the end of the year. It’s a crazy dream but for more than a decade I have had a dream to do that and now that retail is dying I believe we should “redefine retail.”

This would look like a store with thirty kiosks leased by innovative companies and inter-connected by what I call “business concierge” who help customers connect with these companies to innovate and buy cutting edge products and services. I don’t know how I will do it but I know I will . . . someday, but it is crazy! At least people tell me it is! Others want to be a part of it!

7. Favorite quote –

“As the world starts to move from a primarily vertical — command and control — system for creation value to a more horizontal — connect and collaborate — value creation model, and as we blow away more walls, ceilings and floors at the same time, societies are going to find themselves facing a lot of very profound changes all at once. “    – Thomas Friedman, The World is Flat

8. Best and worst part of being a writer.

The best part is that you can really create something that makes a difference for many and it can impact people year after year. The worst part for me is that writing can be lonely.

9. Advice for other writers.  

Ask for help, but also ask, “How can I help you? I think the worst thing an author can do is not to ask for help.

10. Tell us a story about your writing experience. 

Having been able to get almost a dozen books published but the most exciting time was when my publisher came to me and asked, “Melissa, what would you like to write next?”

I was able to pitch a couple of ideas and my publisher then asked me which one I would like to do more and I chose the one for which I had a stronger passion. The lesson for me was to turn your relationship with your publisher (when you get one) into a more personal relationship—a collaborative one that enables you to have creative conversations like the one I just referenced. What it took for me to create that was staying in touch with my publisher and learning, also, what types of books he was interested in seeing published.

Where can people buy your book? 

www.networlding.com or Amazon.  Note: If you do purchase a book, I always offer that if you forward me the receipt, electronically to info@networlding.com I will send you a copy of the 100-plus page guidebook that you can use with it to help build a much more successful network. 

10 QUESTIONS FOR…author platform guru Christina Katz

10 Questions for Christina Katz, author platform guru

Christina Katz is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform (Writer’s Digest Books). She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals. Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama, How to Raise a Writing Career Alongside Your Kids (Writer’s Digest Books).

1. Tell us about your latest book.

Becoming visible is more crucial to landing a book deal than ever, according to agents and editors in every facet of the publishing industry. Simply churning out a book isn’t enough anymore. Aspiring authors need to develop a platform in order to get noticed. Get Known Before the Book Deal empowers writers to take charge of their writing careers and partner with agents, editors and publishers instead of thinking that someone else is going to handle self-promotion for them. Most self-promotion books for writers pick up with the book deal. No other book dials self-promotion all the way back to how to get started. My intention for Get Known was that it would be the book every writer would want to read before pitching a book. The strategies in Get Known spark platform development ideas that will increase any writer’s chances of writing a saleable proposal and landing a book deal whether they pitch the book in-person or by query.

2. How did you get started as a writer?

The usual suspects…like many writers, I love books, words, and listening to stories. I had a romance with books before I was old enough to read romance, which of course I did when I was a teen. I think I just wanted to be able to be that magician…that writer conjuring worlds. When I was about eleven or twelve, I was completely hooked by that feeling of being transported by writing words on the page. Now I know that this is called “the fictional dream.” I always think of that as the beginning.

3. What does a typical day look like for you?

On any given day, I am sitting at my kitchen table with my laptop working away. That’s because I’m in what I call “book-promotion mode.” For some reason, I feel more “social” sitting at the kitchen table. When I’m working on a book, I move back into my office, shut the door, and work on my desktop computer only. I start each day after my daughter is off to school, finish each day by dinner, and try not to work on the weekends. I don’t know if I have a typical daily rhythm as much as I have a typical weekly rhythm. On Monday’s I focus on marketing, on Tuesdays and Thursdays I focus on writing, on Wednesdays I teach, and on Fridays I consult and answer e-mail requests. Sometimes I even get to go out for lunch. Of course, traveling messes up my entire schedule and it usually takes me about a week to recover. I am a mom, after all, so home life pretty much revolves around me, and if I’m not here, chaos ensues.

4. Describe your desk/workspace.

Well, the kitchen table is next to sliding glass door with nice light pouring in. But I confess, the table itself is currently littered with stuff and won’t get picked up until dinnertime. (I’m sorry, did you want the truth or the rosy fantasy?) Taking the dogs out will take priority over any chores that need to be done, which can wait until after my daughter gets home from school. My office is actually clean right now but that’s primarily because I’m not in it much right now. On a more playful note, I rearrange and redecorate my office ever year or so. Otherwise, I find my old systems don’t work any more and I feel bored and restless. Someone should tell corporations that it’s amazing what a fresh coat of paint can do to improve morale.

5. Favorite books (especially for writers)

I like my books (wink) but here’s what I typically recommend to beginning nonfiction writers, who are looking to kick off a writing career: The Elements of Style by Strunk & White Ready, Aim, Specialize by Kelly James Enger The Beginning Writer’s Answer Book edited by Jane Friedman

6. Tell us 3 interesting things about you

I was painfully shy as a child. I do just fine now but it takes work. I still get over-stimulated easily especially at a conference or a big event.

I like astrology. I am a Sagitarius with Leo rising, and a Virgo moon.

I met my husband in a break-into-freelance writing workshop taught by you! You were Wendy Burt back then.

7. Favorite quote

I have accepted fear as a part of life – specifically the fear of change… I have gone ahead despite the pounding in the heart that says: turn back. ~Erica Jong

8. Best and worst part of being a writer

The best part of being a writer is being my own boss. There is no worst part because every down side I could think of had an up side. However, the down side of my best part is the 100% responsibility that comes with it. I don’t mind the responsibility but I’m not sure everyone would feel the same way.

9. Advice for other writers

Here’s my top six tips on how to have a successful writing career:

Learn nonfiction-writing basics, especially how to write short and tight. These skills come in handy no matter what genre you write. 

Learn how to sell your writing by practicing written and verbal pitching skills (or read your book, The Writer’s Digest Guide to Query Letters from Writer’s Digest Books).

Figure out your topic, your niche within your topic, and your best audiences so you can focus your energy and save time.

Learn basic self-promotion skills for writers, including how to promote yourself online.

Get out in the world regularly and learn ways to bring your expertise to others, like teaching, speaking, and consulting.

Create community around your work. Partner with impeccable others. And don’t get sucked into other people’s agendas for your time unless it’s win-win-win.

10. Tell us a story about your writing experience.

I once had a student who took every class I offered over the span of a couple of years only to discover that writing nonfiction articles was really not her thing. But in the process, she discovered what her thing was (it was and is primarily poetry). She also discovered that she had already made strides in her platform development and was closer to a traditional book deal than she might have thought. True, she still had a book proposal to write and an editor to negotiate the details of the book with, but by refreshing her nonfiction writing skills, she was able to see, name, and claim the nonfiction platform she had been building all along and alchemize her thoughts on the topic into a how-to book and an e-mail class, Poetry for the People. You can now order Sage Cohen’s book, Writing the Life Poetic from Writer’s Digest Books.

Where can people buy your books?

My books, Get Known Before the Book Deal, Use Your Personal Strengths to Grow Your Author Platform and Writer Mama, How to Raise a Writing Career Alongside Your Kids are both from Writer’s Digest and are available everywhere. You are welcome to order them through http://www.christinakatz.com, if you like. You can also view my video trailer for Get Known on my site. I especially appreciate it when folks ask their local libraries to carry my books so that they can be available to everyone everywhere. I do a lot to serve my writing community on an ongoing basis. I publish three distinct e-zines you can subscribe to: Get Known Groove, Writers on the Rise and The Writer Mama. For folks who live near Wilsonville, Oregon, you are welcome to sign up for calendar alerts for The Northwest Author Series. Or you can sign up for all of my offerings in one fell swoop at www.christinakatz.com.

10 QUESTIONS FOR…book marketing guru Penny Sansevieri

Author interview with:

book marketing guru Penny Sansevieri

1. Tell us about your latest book.

It’s called Red Hot Internet Publicity – I wrote it because I felt there was a real need to get this information out to authors. The Internet is such a hot way to promote a book!

2. How did you get started as a writer?

Sort of accidentally I guess you could say, as a kid I wrote a ton of short stories and (bad) poetry. Then I started noodling with a book idea in 1997, finished it in 1999 and was published that same year. The book, a romance novel called The Cliffhanger, was my first entry into the book world…

3. What does a typical day look like for you?

I’m generally up at 5am and at my desk shortly after that. It’s an insane schedule I know. I run a pr and marketing firm and use that early morning time to catch up on emails, write out my goals for the day and visit a few blogs. I get in a run around 7am, then it’s off to Starbucks for my shot in the arm and back to work till 7pm. My day is generally filled with calls with new authors or existing clients. Sometimes I will also teach a teleclass during the day which I love.

4. Describe your desk/workspace.

A mess. Ok, I’m kidding. Sort of. I have two monitors which I just got a few weeks ago and my desk feels a bit like Mission Control. My desk has a stack of books to be read, ones I have finished and am doing proposals on and then another stack of books we’re working on. Sometimes my new 4-month old puppy (Cosmo) sits on my desk and (joyfully) disrupts my day.

5. Favorite books (especially for writers)

I am a constant learner so I love anything related to the Internet and social media, I think given how tough it is to get traditional review space it’s important for an author to immerse him/herself in this area. I would recommend:

Plug Your Book by Steve Webber

The New Rules of Marketing and PR by David Meerman Scott

My book 🙂 Red Hot Internet Publicity

Stephen King’s book On Writing is also a must

and just for fun, The Bestseller which is a fun read about the industry by Olivia Goldsmith

6. Tell us 3 interesting/crazy things about you

I was born in Calif but grew up in Belgium where I lived and went to school for 10  years

I love cycling and am *thrilled* that Lance Armstrong is back in the race

I’m addicted to Twitter. It’s not pretty 🙂

7. Favorite quote

“Do what you love and you’ll never work another day in your life.”

8. Best and worst part of being a writer

I get to do what I love.

Worst part? Hmmm,

9. Advice for other writers

Don’t let anyone talk you out of your dream.

10. Tell us a story about your writing experience. 

I had “the deal” of a lifetime, likely the biggest deal of my career. I was thrilled, it was my claim to fame and everyone I had aspired to. On a cool November day I got a text message from the folks at “the deal” telling me the deal was off, so sorry. Unfortunately at the time I was strapped into a seat on a plane bound for New York where I was going to meet the folks from “the deal” – we were also on the tarmac. There was nothing I could do but spend the next 5 hours wondering why this had happened and debating whether or not to give up. I was honestly ready to cash it in. What was the point after all? The deal was no longer the deal, the thing I had planned on, and talked about was gone in a single moment. When I got to New York things weren’t much better but I got to my hotel room and had planned to sulk all night and be the only guest at my pity party. That’s when I decided to check email and got a note from an author (I’m sorry to say I didn’t remember who she was at first) who told me that she had seen me speak at an event and had found it so inspiring that she went out immediately and started writing. She then had encouraged her husband to put together a book of his recipes, apparently he was quite the bbq-chef and had developed a number of his own special sauces and side dishes. She told me that shortly after he wrote and published the book he was diagnosed with a terminal illness and died. The book is now the most treasured thing she has left and she thanked me for that class and that sliver of inspiration that got her going.

In the middle of my sorrow I suddenly realized I had allowed myself to be defined by a deal and I had lost sight of why I was in this industry in the first place.

Deals will come and deals will go. You’ll get a book signing only to get bumped when a celeb comes to town, you might miss out on that TV interview or maybe that radio show you were on didn’t go as well as you’d hoped. In the end, don’t let these moments define who you are or why you do this. Hang onto the reason that you got into this in the first place and make that your true north. The deal had defined me and when the deal was gone I thought my reason for being in the industry was too. But the real reason I do this had nothing to do with the deal. It’s the people, the writers, the stories – that’s why we do what we do.

Where can people buy your book?

www.amarketingexpert.com  

10 QUESTIONS FOR…Susan Carter, author of “Writer Profits: How I Got the Gig…”

Author #11: Susan Carter

I have been a freelance writer and editor for more than 15 years, and a nonfiction book author for seven years. My past “lives” have been in marketing and communications. A string of consulting projects for newly formed franchises led me to write my first how-to book to give clients information that they were struggling to find. I’ve been “hooked on writing books” ever since. I’ve authored five books, both self-published and published by traditional publishing houses, at least a dozen e-books, and a home study course. As a freelance writer, I’ve written hundreds of articles and worked on projects for various industries, from Fortune 100 companies to small and micro businesses. I also occasionally “shepherd” other authors through the process of self-publishing their own works, or developing book proposals to attract an agent/publisher.

1. Tell us about your latest book.

It’s called Writer Profits: How I Got the Gig—15 writers tell how they get paying gigs and how you can, too. I wanted to put a book on the market that actually gave the “how to” for finding writing projects and assignments—something that includes step-by-step information rather than vague references like, “I met a guy and he hired me to write a television script.” That’s great, but it doesn’t tell me how to put myself in the position of meeting “the guy” or getting the assignment. This book does. Topics range from becoming a columnist, to technical writing, to authoring both fiction and nonfiction books, to commercial writing and more. The result was fifteen different writers with fifteen different “how to” stories—it’s received great reviews and I plan to publish a second volume in the near future.  

2. How did you get started as a writer?

My two passions even as a kid were writing stories and arts & crafts. I loved essay assignments (and loathed science) and sometimes illustrated the papers I’d written after they had been graded and returned. Uncertain about which was the more practical path to pursue, I received my degree in fine arts with an emphasis in commercial design, and a secondary in journalism. Once I hit the “real world,” I realized that I like art as a hobby not a career. After several “temp” jobs in an administrative role, I finally accepted a permanent one in marketing, weaseling my way into every writing opportunity that came along (the company newsletter, brochures, annual reports, etc.). At the same time, I studied how to break into magazine writing and landed a few assignments as a freelancer. For about three years I continued to build freelance work, ghostwriting projects, and a small client base until I was able to ‘quit my day job’ and be a full time professional writer.

3. What does a typical day look like for you?

I am an early riser, usually around 5:30 a.m. My mind is most clear the first thing in the morning so I work on anything that involves the creative process in those first few hours. Depending on what I’m working on, the afternoon might include making phone calls to conduct interviews, performing online research, reading, and “think time.” Productivity isn’t always about “doing”; sometimes it’s just “thinking” to make sure that activity is connected to desired results.     

4. Describe your desk/workspace.

To the casual observer, my workspace might look a bit cluttered. I have 3×5-foot computer desk with snippets of paper and sticky notes in various spots around the work area: some are reminders, some are new book or article ideas, and others are phrases or parts of conversation that might be good used in a future work. I also have several (but neatly stacked) piles of paper on the credenza behind me, each associated with a current project I’m working on. The focal point of my workspace is, of course, my computer. I use a 17” PC notebook so that I can take it with me if needed. I have a speakerphone so that I can type and talk during interviews, a small digital tape recorder that automatically creates WAV files to send to my transcriptionist, and a rolodex… yes, the old-fashioned kind that holds business cards and phone numbers, passwords, etc. on tiny index cards. After a computer crash several years ago wiped out all my contact files, I swore I’d always have a backup with hard copies!

5. Favorite books (especially for writers)

I’m a do-it-yourself kind of person so I’m very much a “how to” book junkie. My favorite books depend on what my current interests are. As I glance to my right, there is a bookshelf filled with great resources for writers. For book authors I’d recommend 1001 Ways to Market Your Books by John Kremer, and Beyond the Bookstore by Brian Jud. The Writer’s Market by Writer’s Digest is my “bible” for researching markets for magazines and journals, and finding genre-specific book publishers/agents. I also have several books on editing (including the Chicago Manual of Style) because a good writer can become a great writer if you learn how to polish your work by self-editing.

6.  3 interesting/crazy things about you:

1) I love to read novels but rarely take the time to do it, 2) I still make handmade holiday gifts for friends and family (and some clients, 3) I live less than five miles from the Mall of America (Bloomington, MN) and don’t shop there, but my husband and I go there 5 times a week to walk the halls for exercise before any of the stores (or theme park) open.

7. Favorite quote?

I distribute a weekly ezine called the Monday Muse and each issue starts with a famous quote, so I adopt a new favorite quote each week! 

8. Best and worst part of being a writer?

The best part about being a writer is that success is in my own hands—it’s a matter of listening, learning, networking, asking for assignments, or diligently pursuing book deals. You don’t always get what you want when you want it but if you don’t give up, you eventually get great projects—and tremendous satisfaction. The worst part about being a writer is that success is in my own hands (yes, the “worst” is the same as the “best”). It’s easy to become discouraged and quit when you receive rejections and criticism. You have to be resilient, persistent, uncover new ways to break down barriers, and spend a minimal amount of time licking your wounds or sulking in a corner. 

9. Advice for other writers ?

I have two pieces of advice for writers: 1) Invest in yourself. You may have been told all your life that you are talented but it is important that you’re also skilled, so invest in honing and broadening your writing skills. Being both talented and skilled will open doors to new opportunities and boost your confidence. 2) Learn how to market yourself. If you’re a book author, you are expected to promote your book so you need a plan of how you’ll do that to give to your publisher. If you’re a freelance writer, you must understand and use marketing strategies and tactics to attract assignments. It’s not unusual for the best marketer—rather than the best writer—to get the job.

10. Tell us a story about your writing experience.

One morning several years ago, I awoke at my usual time, and brewed and poured myself a steaming cup of coffee while I watched my neighbors get in their cars and stream out of the cul-de-sac into rush hour traffic. I sauntered down the hall to my home office, started the computer, and opened Outlook to download emails. As I scrolled through them, I stopped mid-sip when I saw one from an acquisitions editor for a major New York publisher. I had self-published a couple of books by then and was experiencing respectable sales. The editor was researching books according to Amazon rankings and wanted to know if I would be interested in letting them publish the revised edition of my first book! Was this real or SPAM? I researched the company Web site, found a phone number, called it, and confirmed that this person was an editor there. It was real. After hearing for years how tough it was to attract a “top ten” traditional publisher, one landed in my “in” box without so much as a query letter from me. Sweet.

Where can people buy your book or sign up for your newsletter?

 Writer Profits: How I Got the Gig is available in select bookstores, on Amazon and from my www.WriterProfits.com  website, where you can sign up for the Monday Muse, my weekly ezine for writers. 

New blog Talk Radio Show for authors and writers

 

Teresa Morrow of Key Business Partners (http://www.keybusinesspartners.com) has combined her three passions into her business–reading, writing and connecting with others. Key Business Partners focus is about celebrating writers and authors work through various online promotion methods. Teresa will be starting her own Blog Talk Radio Show called Authors and Writers Conversations (http://www.blogtalkradio.com/keybusinesspartners) March 2009. The show is to bring together authors and writers with their audience and give them the opportunity to share their experience in writing and publishing industry.

10 QUESTIONS FOR… Mary White, author of “101 Successful PR Campaign Tips”

10 Questions for…

Author #8: Mary White, “101 Successful PR Campaign Tips”

 

Mary G. White, M.A., SPHR is co-founder of Mobile Technical Institute & MTI Business Solutions (http://www.mobiletechwebsite.com) in Mobile, AL., where she specializes in human resources, management, and public relations training, consulting, and writing. She is the author of 101 Successful PR Campaign Tips in the LifeTips book series and is a frequent speaker at conferences and association meetings.

1. Tell us about your latest book.

My new book, 101 Successful PR Campaign Tips in the LifeTips book series, book features practical PR tips based on common questions I’ve heard from clients I’ve worked with over the years, as well as from people who have attended PR and marketing seminars that I have taught. The book covers many aspects of public relations, including various types of press releases, media relations, online publicity, viral marketing, newswire services, and more.

2. How did you get started as a writer?

I have loved to write since I was a child. When I was in high school, one of my teachers told my mother, “Mary writes beautifully. She just doesn’t have anything to say.” Well, that was in a class that didn’t particularly interest me. When I’m engaged in a topic, there’s nothing I enjoy more than learning, researching, and writing about the subject.

My love for writing led me into a career in advertising and public relations, which allowed me to engage in many types of writing on a daily basis. From there, I became a professional trainer and consultant, which provides me with an opportunity to teach and write about many topics that I am passionate about.

3. What does a typical day look like for you?

For me, a typical day is characterized by multi-tasking. I do most of my writing early in the morning or late in the evening, when I’m able to enjoy quiet time. During the day, I am focused on running my business. Some days I spend most of my time teaching seminars or working on projects for clients, while others are focused on the nuts and bolts of managing and marketing a small business.

4. Describe your desk/workspace.

My work space is an organized mess. It’s rarely clear, but I know where everything is.

5. Favorite books (especially for writers)

My all-time favorite business book is Confessions of a PR Man. Everyone who is in any way involved with marketing or public relations needs to find a copy of this book and read it over and over. It teaches you how to think like a PR person, which is something that can benefit everyone.

6. Tell us 3 interesting/crazy things about you

My first job was in a machine shop.

I live in the Deep South, but love cold weather.

I met my husband in college and we’ve been married since 1991.

 

7. Favorite quote

“Pick your battles.”

8. Best and worst part of being a writer

For me, the best part of being a writer is having the ability to create training materials, articles, books, etc. that can help people develop the skills they need to reach their potential. The worst part is the fact that it’s sometimes hard to pull myself away from writing and focus on the other things that I need to do.

9. Advice for other writers

Set aside time every day to work on your writing, whether for yourself or for clients. Take advantage of freelance writing opportunities, regardless of what your “day job” might be. It’s up to you to gain the experience, bylines, and credibility that can translate into professional success. The best time to start is today.

10. Tell us a story about your writing experience. 

If you’re going to speak to people about how to write, make sure that your presentation is error free. Don’t put yourself in the position of teaching a business writing class only to notice that there are spelling and grammatical errors in the presentation you are using! I was teaching a class on business writing when I noticed that my presentation said, “Make sure to proofread you work carefully.” Talk about embarrassing moments in writing.

Where can people buy your book? 

101 Successful PR Campaign Tips is available from Amazon.com and BarnesandNoble.com. Visit www.MobileTechWebsite.com for more information about my business. You’ll find a series of informative articles, my Success Tips blog, free training videos, and more.