10 QUESTIONS FOR… Mary White, author of “101 Successful PR Campaign Tips”


10 Questions for…101-pr-tipsmary250x166

Author #8: Mary White, “101 Successful PR Campaign Tips”


Mary G. White, M.A., SPHR is co-founder of Mobile Technical Institute & MTI Business Solutions (http://www.mobiletechwebsite.com) in Mobile, AL., where she specializes in human resources, management, and public relations training, consulting, and writing. She is the author of 101 Successful PR Campaign Tips in the LifeTips book series and is a frequent speaker at conferences and association meetings.

1. Tell us about your latest book.

My new book, 101 Successful PR Campaign Tips in the LifeTips book series, book features practical PR tips based on common questions I’ve heard from clients I’ve worked with over the years, as well as from people who have attended PR and marketing seminars that I have taught. The book covers many aspects of public relations, including various types of press releases, media relations, online publicity, viral marketing, newswire services, and more.

2. How did you get started as a writer?

I have loved to write since I was a child. When I was in high school, one of my teachers told my mother, “Mary writes beautifully. She just doesn’t have anything to say.” Well, that was in a class that didn’t particularly interest me. When I’m engaged in a topic, there’s nothing I enjoy more than learning, researching, and writing about the subject.

My love for writing led me into a career in advertising and public relations, which allowed me to engage in many types of writing on a daily basis. From there, I became a professional trainer and consultant, which provides me with an opportunity to teach and write about many topics that I am passionate about.

3. What does a typical day look like for you?

For me, a typical day is characterized by multi-tasking. I do most of my writing early in the morning or late in the evening, when I’m able to enjoy quiet time. During the day, I am focused on running my business. Some days I spend most of my time teaching seminars or working on projects for clients, while others are focused on the nuts and bolts of managing and marketing a small business.

4. Describe your desk/workspace.

My work space is an organized mess. It’s rarely clear, but I know where everything is.

5. Favorite books (especially for writers)

My all-time favorite business book is Confessions of a PR Man. Everyone who is in any way involved with marketing or public relations needs to find a copy of this book and read it over and over. It teaches you how to think like a PR person, which is something that can benefit everyone.

6. Tell us 3 interesting/crazy things about you

My first job was in a machine shop.

I live in the Deep South, but love cold weather.

I met my husband in college and we’ve been married since 1991.


7. Favorite quote

“Pick your battles.”

8. Best and worst part of being a writer

For me, the best part of being a writer is having the ability to create training materials, articles, books, etc. that can help people develop the skills they need to reach their potential. The worst part is the fact that it’s sometimes hard to pull myself away from writing and focus on the other things that I need to do.

9. Advice for other writers

Set aside time every day to work on your writing, whether for yourself or for clients. Take advantage of freelance writing opportunities, regardless of what your “day job” might be. It’s up to you to gain the experience, bylines, and credibility that can translate into professional success. The best time to start is today.

10. Tell us a story about your writing experience. 

If you’re going to speak to people about how to write, make sure that your presentation is error free. Don’t put yourself in the position of teaching a business writing class only to notice that there are spelling and grammatical errors in the presentation you are using! I was teaching a class on business writing when I noticed that my presentation said, “Make sure to proofread you work carefully.” Talk about embarrassing moments in writing.

Where can people buy your book? 

101 Successful PR Campaign Tips is available from Amazon.com and BarnesandNoble.com. Visit www.MobileTechWebsite.com for more information about my business. You’ll find a series of informative articles, my Success Tips blog, free training videos, and more.




One response »

  1. Pingback: 10 QUESTIONS FOR… Mary White, author of “101 Successful PR … | NonFictionArea.Com

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